basis of Active Word Fonts is simple-
shouldn't be defined by convention. They should be defined by
the designer! We are opening new doors to designers, while at
the same time producing new fonts which showcase our system.
These fonts allow you to read faster, retain more information,
and at the same time save ink and paper- best of all, most users
can't even tell a difference!
time to throw out convention.
time to embrace a new type of typography.
faster reading? Proven in a recent research study.